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Research papers

Insight adding value to a national supermarket

This paper provides a detailed case study of a store performance tracker designed and implemented in the United Kingdom.The authors will argue that UK supermarket retail is currently a uniquely competitive environment and one where retailers are...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Michelle Chiffers, Tim Knight
Company: Nunwood
April 19, 2005
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Citation

Chiffers and Knight (2005a, April 19). Insight adding value to a national supermarket. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insight-adding-value-to-a-national-supermarket